Spoof ads

Original ad

 What is the message? The message is that BMW creates the ultimate car. Who is the audience for this piece? Anyone who is in the market for cars, specifically luxury ones. What in the piece tells you that it was created for this audience? The slogan is trying to portray BMW as a top car, and BMW is a luxury car company. Is there more than one message? If so, what are the other messages? What are the techniques used to convey the message
There is only one message.

New ad

   What is the message?

The message is to show that BMW's are sometimes known for having expensive repairs and frequent breakdowns in their cars.

 Who is the audience for this piece?

Anyone that is looking to buy a BMW car. What in the piece tells you that it was created for this audience? The word "breakdown" is used to show that BMW is not necessarily the perfect company, and one should do prior research before buying the car. Is there more than one message? If so, what are the other messages? What are the techniques used to convey the message? 

 There is only one message.

                                                                      Original Ad

 What is the message?
The message is showing that many people love McDonald's. Who is the audience for this piece?
The audience is aimed at all people who are fans of fast food. What in the piece tells you that it was created for this audience?
It is aimed at this audience because McDonald's is a fast food company. Is there more than one message? If so, what are the other messages? What are the techniques used to convey the message? 
There is only one a message.

                            New Ad
                     

 What is the message? The message is showing that there are many people that hate McDonald's Who is the audience for this piece?
All people who think McDonald's is the best food ever created. What in the piece tells you that it was created for this audience?
The "I'm hatin' it" slogan replaces the original one, directing it at people who eat fast food. Is there more than one message? If so, what are the other messages? What are the techniques used to convey the message? 
There is only one message